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When companies name products there are often mini-tantrums thrown by the enthusiast community that garner a lot of attention. Microsoft chose Xbox One X as the official name for “Project Scorpio, ” and it’s an excellent one for a few reasons:
- It continues the “Xbox One” naming scheme to reinforce that One X is just a higher-end version of the One S
- It’s a throwback to its history. The slogan “nothing is greater than the power of X” goes back to the original Xbox launch, and I thought it was a brilliant throwback to Microsoft’s gaming legacy
- When I hear “X,” I usually think of top-secret projects, futurism, or “extra” as in XL. And X is just kind of a cool letter. It even adds symmetry to the name X … X.